International SEO (also called Multilingual SEO) incorporates the methods, tactics and processes used to optimize a website to rank in the organic search results of a search engine like Google or Bing in specific countries. The simple purpose is to attract visitors to your website from different countries, provide them with interesting content and thus influence a conversion (a sale or a candidate). Studies conducted by Cisco Systems show that 56% of Internet content is in English, but only 27% of its users come from English-speaking countries. Access to the non-English speaking market potentially allows more than twice the public and growth. Access to the English-speaking market outside the United States has even greater potential for growth.
In opening this article we analyze some numbers and because opening up to international languages can expand your opportunities online, but here are some of the main advantages of using SEO internationally.
International SEO offers lots of benefits to your business to grow worldwide. It is one of the most effective mediums of attracting more customers to your businesses globally. International SEO services help your business rank at the top-most position among the search engine results pages.
SEO is the process of improving your business website’s visibility on search engines and International SEO plays a very important role in it.
One of the most important benefits of using International SEO is that you will be able to keep a close watch on the visitors worldwide visiting your site. Also the time -spent by them on your website and much more information related to it can be traced. Based on the compiled data you can satisfactorily serve your customers.
Whether ready to go ahead or simply considering the available options, we’d be delighted to hear from you. Call today to discuss our international SEO services in more detail.
Create a strategic plan
The basic steps for an international SEO plan mainly follow the same steps to develop a national SEO plan. You can find a good introduction to developing an SEO plan in this article on MOZ. The main difference is that it usually works in a completely different language depending on the destination country. Even when you work in other English-speaking countries, you need to develop and follow a unique content strategy for each destination country.
Search for international keywords
The best way to conduct research with international keywords is to travel to your destination country. However, this is not often practicable. Fortunately, there are several resources available to give you access to the world of internationally used phrases at your fingertips without the cost of a plane ticket. This article in Search Engine Journal will show 5 tools for this purpose.
Review and approve international keywords
This process can benefit from the assistance of a translator. The keywords are not always as they appear, especially when we add colloquialisms and jargon.
Develop the content plan and identify the authors
What is your goal to develop a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you start planning and it will be easier to determine which solution is best for your strategy. Identify the authors at the beginning of the auditions and ask the native speakers to review and comment on the quality of the content.
Provide instructions for multilingual SEO authors(e.g. Provide basic SEO training)
Writing for SEO can vary from other types of writing. Provide authors with basic SEO training to ensure that keyword filling is not used and advanced SEO writing techniques are applied.
Ensure the use of SEO optimization methods on the page (title, goal, keyword density, alternative tags, etc.)
The fact that we are writing in a different language does not mean that we do not follow SEO 101 for page optimization.
Check the uniqueness of the content (that is, verification of plagiarism / duplicate content problems)
This is self-explanatory, but it is even more important to perform these checks when the content you are reviewing is not in your native language.
Create a technical plan / strategy that consistently uses silos of international content
The way you present this content is extremely important. Will you use a subdomain approach (country.yourdomain.com), a subdirectory approach (yourdomain.com/country/content) or a top-level domain approach (yourdomain.co.uk)? These decisions must be determined before starting.
Create Web pages located in silos)
Do you have offices / offices in other countries? Its use in the design and content of silos is important.
Develop the approval of the content flow and quality control process
Who are the interested parties? How will the content flow be approved? In? Revised?
Implement the ongoing development strategy of multilingual content
Once again, it is self explanatory
Implement the best SEO technical practices throughout the site
The best thinking practices are self-explanatory and change over time, and it is important to be aware of the best practices to give your website the best opportunities in the most important keyword spaces.
International SEO is only part of our complete list of SEO services. We hope you find it useful when making your decisions about your international search engine optimization strategy. If you need assistance in your international SEO, for more information or to discuss your requirements in more detail, contact us at RIBS Technologies International SEO services team today.
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