Efficiency. Native apps are more expensive to develop. However, they are faster and more efficient, as they work in tandem with the mobile device they are developed for. Also, they are assured of quality, as users can access them only via app stores online.
They also have access to a phone's various devices, such as its camera and address book. In addition, users can use some apps without an internet connection. However, this type of app is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.
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