Email is an extremely powerful and effective marketing when used correctly. More importantly, email marketing allows you to build relationships with leads, customers and past customers.
These best practices will allow you to create better emails deliverability to and response from your intended recipients.
Email marketing can do much for your business and is considered the easiest means to communicate with your audience. Email marketing campaigns can help in generating a genuinely-interested audience, promoting your brand's message, educating your subscriber base, and closing more sales deals.
When done right, email marketing is the most targeted channel for engagement with your subscribers. Whether you are a booming startup, a medium-sized company, or a large enterprise, email works for everyone. Email marketing can be instantly set up and executed, and the positive effect shows up in your sales process.
Some reasons email marketing is very popular:
When done right, email marketing is the most targeted channel for engagement with your subscribers. Whether you are a booming startup, a medium-sized company, or a large enterprise, email works for everyone. Email marketing can be instantly set up and executed, and the positive effect shows up in your sales process.
It's wallet-friendly and doesn't hit hard on your business budgets.
Automated processes make email marketing quick and completely reliable, so you can save your time and effort for other tasks.
Email marketing platforms integrate with a number of other services, so your data is conveniently maintained across systems.
The entire engagement process is trackable with real-time reports and metrics, helping you to easily keep a check on the performance of each campaign.
Subject Lines determine whether your email is deleted, read or saved for later. Your subject line is competing with lots of other emails, tweets, and posts so limit to 20 to 50 characters whenever possible.
Good email marketing is succinct and offers valuable content. Don’t wait until the fifth paragraph to provide the link or call to action — you could lose your audience. Remember that smartphone users may only see a few lines when reading email on their mobile device.
Images have a place in email, but don’t force your recipient to click on “view image” or scroll down to reach actionable information. The initial copy should be informative and interesting.
Not only is this considered unprofessional and difficult to read, but SPAM filters may send your message to the Junk Folder.
Spammers often misspell words to get past filters.
Free, Cash, Bonus, Amazing, %Off, Buy, Direct, Discounted Mortgage, Debt, Hospital, Medical Product.
You may be excited about a new deal, but avoid !!! ??? and $$$.
Don’t make people search your email for links to the executive summary or confidentiality agreement.
Send your emails during regular business hours and avoid sending on weekends or late in the evening.
It is important to make sure that your email doesn’t contain extraneous or hidden HTML code. Use one of the clean templates.
If your email has been previously marketed using a different email campaign provider, change the subject line, update or reformat the text in the email, and change the image prior to resending.